A new study has found that all the major TV service providers offer at least some kind of pay TV, but some offer significantly more value for the money.
The study by the consultancy firm PwC found that some of the major providers offer a “sub-100% value” for money in terms of content, with most offering “more than half” of the total value for content in its catalogue.
The report found that a majority of the biggest providers offer some sort of “skinny bundle” offering a TV service with a lower price tag than its competitors.
It also found that these bundles often offer more “value for money” than competing bundles.
The companies most often mentioned in the report are BT, Vodafone, Sky, Virgin Media, TalkTalk and TalkTalk Plus.
The researchers analysed the cost of each service offered by each of the big providers.
They also compared the total price paid by customers on their devices to that of a comparable price paid in a similar area of the UK.
They looked at data from the UK’s three largest pay TV providers: BT, Virgin, and Talk Talk Plus.
In their report, the researchers said:The report also found the most common service providers for pay TV customers in the UK were Sky, Talk Talk and Vodacom, with the smallest being Vodaco and Virgin Media.
However, they also found “a small number” of major providers offered a combination of all three services, which is “not unusual”.
The study’s authors said that although it was impossible to compare all the providers’ services on the same day, they were able to show that a “significant proportion” of pay television customers were likely to “significantly reduce their spending on their pay TV service” if they switched providers.
It said that if the “sub-$100/month” value offered by some of these “skinners” was enough to reduce the overall amount paid by the customer, “this should be enough to make a significant impact on overall TV price-paying behaviour”.
The researchers also noted that the big companies tended to offer smaller packages of their own, and were therefore less likely to offer such “skinning” at the same price as the smaller packages.
They added:”It is clear that the current pay TV market is dominated by large providers, which are well positioned to offer the lowest prices in the market.
It is also clear that some providers have not managed to deliver a meaningful value for consumers, even at lower prices.”
Pay TV service provider pricing for the UKThe study also looked at how much customers were willing to pay for pay-TV service across the UK, based on the total cost of a monthly subscription.
This included the “skin” of each TV service, which included both the “core” and “skinned” packages.
“The main selling point for pay television is the value that you get for the cost,” the authors said.
“We know that the average customer is not going to switch providers just because they want to get a cheaper price.”
However, we also know that customers are willing to spend more money on the package if they think it will reduce their overall TV bill.
“The authors said the main selling points for pay video services were the “price” and the “value” offered, and said that “the difference between these two is much greater than most people would expect”.”
The average TV consumer is likely to pay less than the average TV provider is likely, because of the price,” they added.”
This is a major reason why the average cost of TV is still so high.
“They said that while the “purchasing power” offered by a pay TV package was “not trivial”, it was important to note that “many” customers would be willing to switch to a “skinner” service over a cheaper provider.”
It will be a surprise to many consumers that they can actually spend more on the price of their TV service if they know that they will save money,” the researchers added.
Read more about pay TV: The biggest pay TV companies in the world