On Friday, India’s National Basketball Association (NBA) announced that the team has acquired Indian sports broadcaster NDTV for Rs.3,000 crore.
NDTV was set up by the BCCI as part of its effort to reach out to the Indian market and help make it the third most watched sport in the world.
NDtv is one of India and the world’s most popular sports channels and is currently the third largest television network in India.
The network also broadcasts cricket matches on TV channels.
The announcement of the purchase of NDTV comes just days after ESPN India acquired BPL TV, a channel that is not owned by the Indian cricket association.
ESPN India is the largest independent sports broadcaster in the country.
In a separate move, the BCCS has been in the process of acquiring the top television channels in India and has been working on its plans to bring sports to the country, BCCS secretary Rajiv Shukla told PTI.
In its announcement, the NAB also said the two-year deal with NDTV would be worth Rs.12,000 per annum.
ND TV will have exclusive rights to India’s most-watched sport, the BPL.