The CBC is giving away free TV shows and movies this weekend in a partnership with Netflix and Amazon.
Beginning this weekend, CBCs digital TV channels will offer a free weekend subscription to CBC.ca for the first time in a year, and for the rest of the year, the channel will offer free access to all CBC channels, except the CBC Radio Network, CBC Television Network and CBC Radio One.
The partnership is aimed at boosting CBC’s digital subscriber base and the service’s overall subscriber base.
The CBC said it will offer additional free streaming services, including Prime Video, on Saturday and Sunday.
The offer is aimed to help the service retain its leading position in digital content.
The CBC is Canada’s second-largest news organization with 1.6 million television viewers, according to Nielsen Media.
CBC.com launched in 2013 and is owned by Rogers Communications Inc. The channel offers news, entertainment and entertainment programming, as well as documentaries, documentary-style programming, CBC News, local news and local sports.
CBC is the largest broadcaster in North America with a 24.6-million-strong audience, according a Nielsen Media study.
The Canadian Radio-television and Telecommunications Commission (CRTC) has said the streaming service is being used by millions of Canadians who would otherwise struggle to access CBC.TV in Canada.
But the CRTC said the digital subscription service is also used by CBC subscribers in Canada, and is also available in the U.S. and Europe.