The streaming TV service Google TV is gaining ground on competitors like Dish Network and AT&T’s DirecTV Now, but it’s facing some competition from a newer service called Universal.
The streaming service has become a popular option for those who want to watch content from multiple devices simultaneously, but with a single-screen experience.
Google TV has been available on Android devices for a couple of years now, but Apple is slowly but surely adding new devices to its lineup, and the service has been a big draw for its users.
But in the coming weeks, the service could see its popularity dip as the streaming market matures.
While most of the existing TV streaming services use Chromecast to stream content to a smartphone or tablet, Google TV isn’t the only option.
There are also a handful of new Android TV boxes that are bringing the streaming service’s experience to a wider audience, but they’re still far from ready to take on the likes of Apple and Dish.
While Google has released a number of Android TV-specific apps over the years, it hasn’t made them the same for every Android device, and many Android TV devices don’t have the same features as Apple TV.
“There are a number [of] competing streaming services that are offering similar experience, but not all of them are going to have the functionality and features that Google TV offers,” said David Hensley, an analyst at Gartner.
“If there is a single Android TV box that’s going to be able to take advantage of the same functionality and the same hardware capabilities that Google has, that’s the one I would recommend.”
In a blog post this week, Google also said that some of the streaming services it’s building with partners include Amazon, Hulu, and Netflix.
“Google’s goal is to bring the best possible experience for every user on our platform,” Google said in the post.
“We are focused on delivering the best experience for all of our users, and we’ve focused on bringing that experience to Google TV devices first and foremost.”